It looks like two of the biggest internet players have teamed up! Sounds like it's a pretty sweet deal for Google and eBay alike that has the possibility of lasting for years to come. More details on the Alliance can be found here.

The basic info,
"The arrangement announced Monday promises to introduce "click-to-call" Web site technology to a broader audience and potentially speed its adoption as a means of more quickly connecting online consumers with advertisers. It will allow potential buyers to call eBay merchants or Google advertisers by clicking a link on a Web page."